Creative Director // Writer
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Tuft & Needle - Sleep on it, America w/ Neal Brennan

Americans are sleeping less now than ever before. And bad sleep leads to questionable decisions. So as 2019 came to a close, we collaborated with comedian Neal Brennan to create a subversive twist on the typical “year in review” video. In it, he roasts the most questionable decisions of the year Americans should have slept on—all from the comfort of a Tuft & Needle mattress.

“Sleep on it, America” kicked off a greater social campaign inviting people to submit their most questionable decisions for a chance to win a free Tuft & Needle mattress.