The Blu Dot Swap Meet was an online community auction for Blu Dot fans who love modern design, but may not be able to afford it. So instead of asking for money, we celebrated creative currency. For two weeks, anyone could make an interesting, funny, artistic and/or quirky offer in exchange for anything Blu Dot sells. Out of 2,000 bids, 36 swaps were accepted - from a motorcycle made of 9,000 popsicle sticks to a share of Enron stock.
15 million media impressions in two short weeks later, the Blu Dot Swap Meet was a hit amongst Blu Dot fans and the press. Our clients had so much fun they brought it back the following year.