Everything we do online has a price. And with Big Data creeping closer into our cat videos and personal emails, the cost of convenience is only going up. Firefox is more than an independent, nonprofit browser. It's a handmade movement, built and supported by thousands of volunteers who believe in privacy and personal freedom on the web.
We channeled Firefox's handmade spirit in this global brand video, created virtually all in-camera. It received over 2 million views on Firefox in the first 48 hours. Behind the scenes below.
We also helped Firefox fans share the love (and get their friends to download the new browser) through a user-generated content channel called #FoxYeah.
Check it out here.