Born and raised in Milwaukee.
Attended the University of Minnesota for a degree in French.
Realized four years later, "What do I do with a degree in French?"
Tacked on a Mass Communications major at the last minute.
Went to an "Intro to Copywriting" class thinking
I’d learn about copyright law.
Fell in love with writing.
Fallon.
mono.
mono San Francisco.
72andSunny.
Elephant.
space150.
Lucky to have worked with amazingly talented people,
both partners and clients.
Discovered a simple philosophy:
Brands are one of two things—megaphones or magnets.
I like to make magnets.
If you prefer bullet points: Linked In.