Approximately 53% of people lie on their dating profiles. The biggest offenses? Age, income, and…height. So just in time for April Fool’s Day, we helped Tinder roll out a fake “height verification” feature to keep daters
a little more honest.
The result? Internet meltdown.
On March 29, we announced the new feature with a basic explainer video (below).
1 video + 1 social post +
minimal production budget +
$0 paid media =
3.5 million organic views
1.7 billion press impressions
940,000+ earned engagements
The most successful viral stunt
in Tinder history.